AUDI A3 SPORTBACK
AUTOFUSS / BOT & DOLLY
AUTOFUSS / BOT & DOLLY
Role: Design, Animation, Compositing
Commercial / :50 / 2014
Commercial / :50 / 2014
Inspired by the creative application of design and technology demonstrated in Box, Audi approached Autofuss to realize a spot that symbolized the harmony of art and engineering embodied in their vehicles. To promote Audi’s new A3 Sportback, Autofuss applied their expertise in advanced 3D projection mapping to transform a pair of robotically controlled canvasses into massive lenses that would augment the vehicle. Rotating the mechanized vehicle between these two lenses, Autofuss accented a specific feature set available in the new Sportback. Autofuss took the challenge a step further by generating the effects practically and captured the entirety of the spot in camera.
